In 2021, H&F acquired The NPD Group, a leading provider of market research on durable consumer goods (e.g., consumer electronics, apparel, home appliances, toys, books) and foodservice. NPD collects online and brick-and-mortar point of sale data from over 1,200 retailers. NPD’s team of data scientists, analysts, and researchers use this data to deliver essential insights to 2,000+ of the world’s leading consumer companies. Customers use NPD data to benchmark performance, guide strategic decision-making and new product innovation, and optimizing pricing, assortment, and promotions.
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