Circana is a leading provider of market research on durable consumer goods (e.g., consumer electronics, apparel, home appliances, toys, books), foodservice, and consumer packaged goods.  Circana collects online and brick-and-mortar point of sale data from retailers, using this data to deliver essential insights to many of the world’s leading consumer companies. In 2021, H&F acquired The NPD Group, a leading provider of market research, and in 2022, merged NPD with Information Resources, Inc. (“IRI”), renaming the combined company Circana. The combination brings together complementary data assets across a broad range of industries to create a scale global technology, analytics and data provider.


Information, Content & Business Services