March 7th, 2023

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

  CHICAGO, Ill. – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. rn more at  Circana™ is the leading advisor on the complexity…